The Hallmark Greeting Card company recently celebrated its 100 birthday, it was originally founded in 1910 by Joyce C. Hall who became captivated one afternoon by a postcard salesmen who had stopped by the family store selling postcards from a shoebox. Now in 2010, the Hallmark Company employees nearly 10,000 men and women dedicated to a simple principal and slogan adopted in 1944 that was created and written on a cocktail napkin by a company salesmen at a meeting – do you know what that famous slogan is?
“When you care enough to send the very best!”
Everyday Hallmark artisans spend hours and hours trying to come up with new, clever and even more creative ways to simply say “I Love You, Thank you, or Happy Anniversary!” – Its what has kept the company in business for all these years. Now, what has all this to do with worship you ask? Well, it’s simple; every Sunday we gather together in worship for much the same simple reasons of offering up our thanks to God, or lifting up the Lord’s name in praise and worship and telling him how much we love Him and how grateful we are for his mercy and grace in sending his precious Son, Jesus to take on the sins of the world – all our sins, so that we might have the opportunity to spend eternity with him in Heaven. This is why we sing, and this is why we must always strive to find new and creative ways to worship God, to show him we ‘care enough to send the very best.’ The best of ourselves, the best of what we have to offer him. Even if it isn’t much – he knows when we’ve sent him our very best, or when we’ve sent him – just enough to get by.
